Financial / Fintech Writer and Copywriter
I help financial services and fintech companies effectively communicate their complex value propositions through crisp and compelling copy
In the complex world of finance and fintech, communicating your message clearly and persuasively can be difficult.
Prospects are being inundated with “me too" messages. So you must tailor your content and copy to match where prospects are in their buyer's journey. And you have to carefully blend educating and informing with persuading and selling.
To do this effectively, you need someone who can confidently “speak the language" of finance – and distil your message into crisp and compelling copy designed to meet your audience exactly where they are.
That's where I come in.
My philosophy: Financial content need not — and should not — be a chore to read
Hi, my name is Ian.
After obtaining a finance degree from the University of Texas at Austin, I worked at an investment bank for over five years as a credit risk analyst.
For the past four years, I've been focusing on crafting engaging marketing content for companies that offer financial services and products – from asset managers and payment platforms to crypto exchanges and financial education websites.
My background has allowed me to offer my clients the best of both worlds – combining the detailed research required in professional finance with a punchy copywriting style that keeps readers' eyes glued to the page.