Why Me


A Professional Finance Background

My finance education from the University of Texas at Austin gave me the theoretical knowledge to understand the complexities of the financial and investing world. This was deepened and cemented by over five years as a credit risk analyst at an investment bank.

So, there's no need to worry that I'll use tired jargon and overwritten prose to compensate for a lack of understanding of financial concepts. When I come onboard your project, we can immediately get on the same page.

And you can expect what all my clients have gotten – crisp, clear, and compelling copy.

Diverse Audience Profiles and Content Formats

My clients have included:

  • Global asset managers and banks
  • Multibillion-dollar payment platforms and smaller fintech startups
  • Crypto platforms and financial education providers

This means I can adapt my writing to cater for diverse audiences, ranging from accredited investors and C-Suite executives to financial laymen and cryptocurrency newbies. Regardless of your audience's level of financial sophistication, I can help.

My writing has also spanned a variety of content formats, including articles, whitepapers, thought leadership, website copy, brochures, and email copy.

Track Record of Client Satisfaction

I follow the “professional's code" – showing up where I said I would be, when I said I'd be there, and having done what I said I'd do. Clients tell me that's a rare trait among freelancers.

That's why most of my clients choose to work with me long term. Beyond the quality of my work, they don't need to stress over missed deadlines, poor communication, and excessive handholding.

Read what they have to say in their own words here.

More About My Story

Growing up, I was always fascinated by how financial markets worked. Why is the US dollar worth more than the Australian dollar? What's all the clamor about interest rates? How did the Asian Financial Crisis happen?

This curiosity – plus an aptitude for numbers – led me to a finance degree from the McCombs School of Business at the University of Texas at Austin. The natural path after that was to enter the financial services industry, which I did by joining a regional investment bank, which led to me being posted to the Corporate Banking department, followed by a transfer some years later to the Credit and Operational Risk Analytics department.

My main functions within these two jobs, different as they sound, were similar – analyzing credit risk. This involved lots and lots of research, and lots of lots of writing, which served as the building blocks for my financial writing career.

The reasons I made the switch are familiar – freedom, autonomy, remote working, and the like. While I didn’t dislike my job (and I met some brilliant people there), I realized that it was not something I could for the long term.

Hence, the switch to financial writing, which also allows me to focus on what I enjoy best: the writing portion. Also, the style of writing in the bank was quite different (read: dull), so the switch allowed me to write in a way that resonates with people, rather than to satisfy some procedural credit committee.

And that’s why you are reading this right now. When I’m not writing or doing client work, you can find me either buried in my Kindle, on the Brazilian Jiu-Jitsu mats, or falling down some internet rabbit hole.